Newly launched dating sites
as a means of communicating with the fans, and even recruited one of them, Ben Yee (who had also started out with the Transmasters club), to work as a consultant for the show.Another form of online fan interaction was the text-based MUSH (Multi-User Shared Hallucination), a shared online role-playing environment. During the late 1990s, the first individual fan sites were launched on the World Wide Web.
Even though Renaud was in contact with Beast Machines showrunner Bob Skir, thus briefly making Bottalk the primary Transformers discussion hub during that time, his tight-handed way of moderating his board eventually led to mass bannings, coupled with a mass exodus to a newly created board, named The Allspark, in November 1999.Most of them started out as personal collector showcase/information sites, and while many of them have either disappeared from the web since then or not been updated in a decade, some still exist to this very day, such as Steve-o Stonebraker's site (launched in 1995, currently semi-abandoned), Dave Van Domelen's site (launched in 1996), Ben Yee's (originally launched as in 1997, overhauled several times) and the Lukis Bros.(launched in 1997, moved to its top level domain in 1998).Both sites have comparably small, but stable communities.Aside from the British fandom, Scandinavian fans were among the most active non-Americans in the online Transformers fandom during the late 1990s.The fandom has long played a role in the history of the franchise. fan club can be viewed as the first form of an officially organized "fandom", although interaction between individual members was still limited at best. One of them, the Transmasters club, even got a shoutout in the letters pages in issue 79 of the Marvel US G1 comic (published in 1991), leading to a huge influx of new members, soon growing to 300 members globally.
Most notably, Bot Con is their Mardi Gras, an official convention geared almost totally to adult fans. The original organizers of the club soon began to crumble under the weight, leaving matters to new members who would take over responsibilities.
The community of Transformers fans is referred to as a fandom.
While the term technically encompasses any group of kids coming together to talk about Transformers in a sandbox, it is commonly used to refer to the people from college-age and up who participate in the online fandom.
The earliest form of interaction between Transformers fans that went beyond the usual schoolyard talks was the Letters Pages in the Generation 1 comics by Marvel. As fans grew older, those few that did not outgrow their hobby (like most children do) eventually found a form of communicating with each other on the internet.
Emerging from comic-centric bulletin boards such as the CCC (Comics Collectors' Club), a mailing list was created in April 1993, coinciding with early rumors about the impending launch of the Generation 2 toyline.
functioned as a central hub where all members of the then-small fandom interacted together.